“How do we select the optimal mobile phone device for our team?”
We used a combination of perception interviews and market research to help the Office of Road and Rail select the most appropriate corporately owned mobile phones for their team.
Bays Consulting Ltd used a combination of user perception interviews and market research to inform the acquisition of corporately owned mobile phone devices for the Office of Road and Rail. The largescale employee engagement was conducted in person and via surveys, and the market research considered existing and likely future capabilities. The presentation of our analysis and interpretation in a viewer-friendly fashion provided the decision-makers with a robust evidence base from which to make their own selection and final choice.